Exhibit 4
Waffle Dough
Cute Recipe Graphic
Cute Recipe Graphic
Fonts: Andale Mono & Raleway
Concept:
I created a user friendly recipe to be hung up at the waffle shop I work at. It needed to look similar to other content the restaurant has created. I chose to follow the same color pallet as other fonts in our current recipe book.
I created a user friendly recipe to be hung up at the waffle shop I work at. It needed to look similar to other content the restaurant has created. I chose to follow the same color pallet as other fonts in our current recipe book.
Design:
The tall half circle resembles the shape of a waffle. It is in the very back to hold the image together. The four different rectangles create natural separation and order for the different steps of mixing and adding to the recipe. The words "waffle dough" are the highest and largest to show they are the most important and help the viewer immediately understand what they are looking at. I bolded the steps in between the ingredients to create visual separation for the eye and help create direction for the viewer.
The tall half circle resembles the shape of a waffle. It is in the very back to hold the image together. The four different rectangles create natural separation and order for the different steps of mixing and adding to the recipe. The words "waffle dough" are the highest and largest to show they are the most important and help the viewer immediately understand what they are looking at. I bolded the steps in between the ingredients to create visual separation for the eye and help create direction for the viewer.
Photoshop:
The shape tool was used to create most of the graphics in the image. I used a drop shadow on the text and the rectangles to make the image pop rather than just lay flat. I slightly textured the half circle with checkered squares to give it the vague feel of a waffle.
The shape tool was used to create most of the graphics in the image. I used a drop shadow on the text and the rectangles to make the image pop rather than just lay flat. I slightly textured the half circle with checkered squares to give it the vague feel of a waffle.